~ 10,000 subscribers

1 | Metrics and Engagement

Engagement means everything to us. Swelling numbers are irrelevant if no one’s reading. Luckily for us, our readers have been extremely active.

• Average overall open rate: 45% (great!)
• Average open rate for 2019: 47%
• Average click through rate of those that open emails: 30% (outstanding!)
• Tremendous retention rate: 97% retention
• Growth metrics so far: We continue to grow by referrals (word of mouth) and direct outreach. We’ve done zero advertising or paid marketing. Without putting in any effort in outreach, we grow around 5-7% per week alone. With direct outreach efforts, we grow about 8-10% per week. And when people find us, they tend to stick around (and read the whole newsletter).

2 | Demographics

Who is the Femstreet user? We’ll spare you the cliches and just give you the facts instead. Here’s a sampling of who’s reading us:

Top line facts and figures (based on a recent reader survey):

• Who: Entrepreneurial-minded young professionals, ages 25-44; 85% female.
• Location: Major English-speaking cities worldwide (NYC, London, SF, LA are the largest)
• Economic: Making at least $50K+ a year (most are making > $100K).
• Industries: Companies and startups, tech, VC/PE, banking/finance, media, creative agencies.
• Also reads: NYT, WSJ, The Economist, LeanLuxe, TechCrunch, Bloomberg, and Fast Company.
• Interest: General interest in entrepreneurship, investing, technology